#543 How can we reach 50% time savings in Employer Branding projects, INGOLF TEETZ?
How can we reach 50% time savings in Employer Branding, INGOLF TEETZ?
In this episode of the SAATKORN “Ask Ingolf” podcast series, I’m talking to Ingolf Teetz, Chief Innovation Officer at EMBRACE, AI developer and technology partner behind the new AI-powered Employer Branding Suite developed together with the agency Milch & Zucker.
The project explores how Artificial Intelligence can fundamentally transform the process of developing an Employer Value Proposition (EVP).
One quote that really stuck with me:
“AI isn’t replacing the creative work – it removes the manual work nobody should have to do, like typing thousands of data points.”
Together we discuss how AI processes workshop notes, handwritten questionnaires and qualitative interviews to dramatically accelerate employer branding projects — while still keeping humans in the loop.
🤖 From Handwritten Notes to Structured Insights
Employer branding projects generate massive amounts of qualitative data — flipcharts, workshop notes, questionnaires and interviews. AI now digitizes and structures this raw input automatically, eliminating hours of manual transcription.
⚡ 85% Faster Data Analysis
Once the data is captured, AI classifies thousands of employee statements into predefined attributes of the agency’s motivation model — a task that previously required extensive manual analysis and can now be completed dramatically faster.
🧠 AI as a Sparring Partner for EVP Development
Instead of generating an EVP fully automatically, consultants work with a specialized chatbot that analyzes the insights and supports the creative process — keeping human expertise at the center of the final strategy.
🔗 Further Links
Ask Ingolf playlist on Spotify
🎧 LISTEN
Listen to the full SAATKORN podcast episode and discover how AI can reduce months of work to weeks while keeping the human perspective at the center.
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